T O P
REQ52767

My takeaway is that the marketing has all been on purpose. It’s not negligence, it’s deliberate


Sacre4HOF

Exactly, not sure why people here are so surprised. Ticket sites crashing proved that word of mouth has people very hyped for this film. It’s an open secret that the other two are in it at this point


JC915

lol nah i have an associates in marketing and can assure you that Sony can expect to lose roughly $200M on this production by not closing the trailer with Tobey saying “im something of a spider-man myself” and then dabbing


linengorilla

I would find a way to pay 200m for this, so your math checks out.


Unique_Unorque

All I could think of while trying to refresh Fandango all night before giving up and just getting a couple decent but not ideal seats this morning was all the people on this sub saying “not showing T&A in a trailer will lose Sony a billion dollars at least.” But even hype aside, people are going to know after opening night and it’s all over social media. Opening weekend of a superhero movie, especially a favorite character like this, is always going to be almost sold out. It’s how many people see it in the weeks that follow where the money comes from. Anybody who *needed* Tobey or Andrew’s involvement to get excited enough to see this movie will just go a couple days later.


zippyzappy6969

>not showing T&A in a trailer they can't show T&A in the trailer... this is a PG-13 film 😬


GarlicBreadBoi13

You know, I’m something of a T&A man myself.


Unique_Unorque

I saw someone use that abbreviation the other day and it really got me haha


Audax2

You laugh but I’ve actually seen chumps on here say they have a degree in marketing, or work in the industry, and say “they’re making a huge mistake.” Like come the fuck on.


HeroesUnite

Therein lies the issue. The movie is releasing on December 15thbin countries like Singapore. Meaning, Tobey and Andrew will be officially confirmed long before it's able to hit theaters in the US. Meaning SONY needs to confirm their involvement sometime within the next 16 days, or it's going to be spoiled for A LOT more people.


Sacre4HOF

I know we’re in a Spoiler sub but most people actively try to avoid them. I think they’ll be ok. It being spoiled may even make people more excited to see it


waituhwhatnow

I've already accepted its going to be spoiled for me. It doesn't come out where I live until January.


Danishroyalty

Yeah. And it's working. The more they don't talk about, the more the audiences freak out about it. They're building all the hype without actually spoiling anything.


polymathsrmonomaths

This is so infuriating as a fan but you can't be angry at them for it. It's just a movie and they're being smart about it.


Danishroyalty

Idk I don't find it all that infuriating. Knowing the truth and speculating is part of the fun. I can honestly say that my life would not be better if they showed Tobey and Andrew in the marketing. I'd just be disappointed that I didn't get to see the reveal on screen. The building of the hype with teases and winks is great, it'll make the payoff worth it.


MagicalMuffinDruide

It will be infuriating if they knowingly let us build hype up to colossal levels for something that they know isn’t going to happen. But assuming it does yeah it’s fine


Danishroyalty

Oh if it didn't happen people's heads would explode. And all of the nods and winks would be super dick-ish in retrospect. But it's happening so Im not worried


NeutralNoodle

Yeah, looking back now I’m glad that they didn’t show them in a trailer because it will be much cooler to see them for the first time when we all go see the movie.


AnnualTumbleweed871

yeah, correct. it's, like, after the trailer, we are 100x wiser lol


Imnotdaredevil79

They don't need to show the big return moment. Just confirm they are I'm the movie.


Danishroyalty

Why do they need to confirm it? The hype is just as big without the official confirmation. The official confirmation of the major surprise characters 3 weeks ahead of the movies release makes no sense. It's been a not-so-secret secret for more than a year and it's worked out extremely well that way. Why would they suddenly stop pretending? People keep saying they need to confirm it as if not confirming it will negatively affect the movie. Which it just won't.


bananafobe

I'm not saying that the angry people are right, but I think it's worth pushing back on the idea that you're not allowed to be angry at people who are trying to make money.


bountifact

This is like the CM Punk return. Rumored for months he signed. Nothing was announced. Only subtle hints but still people had that doubt if he's actually back then the pop he got when he did show up. People in the cinemas will go wild the moment the 2 spider men show up.


DGenerationMC

They sold the United Center out on a rumor. I don't even think the name "CM Punk" was allowed to be uttered in production meetings beforehand as Khan always referred to him as "our special guest." And IIRC, Punk even referenced the Maguire/Garfield stuff in the thought process of how AEW handled the buildup to his debut.


ozzymandez

"Hey guys what if Danny Elfman's theme hits and it's just MJF that comes out?"


Firetrainer777

I’m honestly hoping this hits like cap catching the hammer, literaly my entire theater exploded with cheers, I have been craving this experience since


solehan511601

I believe those leaked photos and videos were intentionally left by Sony pictures. From the first unfinished CGI trailer to building sets/4k image of Garfield. They didn't claim copyright after first ones, because it will unofficially confirm two Spider-Man are in.


Night-Monkey15

I’ve been seeing videos with millions of views using the Andrew leak in thumbnails, if they didn’t leak them on purpose they are definitely leaving them up on purpose.


solehan511601

In order to generate hype train for expected audiences. Maybe this is why they never showed T&A for now. It's basically free marketing.


Night-Monkey15

If that’s the case then this is better marketing then showing them, confirmation is gonna generated hype for a limited period of time, but leaks generate more hype for longer periods of time. There are dozens of videos of people covering leaks and evidence of them in the trailer, plus some people still denying it, if they are officially confirmed then all of that would just confirmation.


Fiti99

Well yeah literally everyone is talking about the movie, trailers have millions of views and tickets are out of sale People in this sub who think Sony is losing money by not revealing Tobey and Andrew are deluded


[deleted]

Yeah it's kinda funny seeing the "Sony's marketing sucks" and then the tickets have sold out pretty much instantly. Seems their marketing worked fine.


shady_driver

I mean those people would still be mad even if Toby and Andrew got teased. Because they'd be nitpicking something else. 🙄


Bittrecker3

Before it was “Sony shows too much, they spoil the whole movie”, now it’s “Sony isn’t showing enough, they ruined the whole marketing”. I think they know what their doing, Spider-Man brand seems to be doing fine.


puddleomilk

And it’s not like When is the movie is out and everyone knows That they were in it the people who didn’t go see it because they were keeping it a secret wouldn’t go to see it anyways once they knew


RoninKengo

This idea that there is no intention behind the marketing is hilarious to me, as a marketer.


erickgramajo

people here will fight you to death saying its not intentional


fuzzyfoot88

Because they don’t understand how marketing works, and they definitely don’t understand Hollywood leaks work


RoninKengo

Right? There is a non zero chance this very subreddit is the off-the-books brainchild of a Disney marketing firm.


fuzzyfoot88

They check phones in at the door. The only people even allowed to have a camera is the set photographer and a very SELECT group of people they can trust who need their phones on set and many of those have tamper proof camera patches to cover up the lens. Leaks are like 95% pre-determined in advance, and run through the gamut of filters to make sure they only see what they want you to see...which includes a crapload of grainy photos


Colton826

![gif](giphy|THDiASfk2oTiURUta4|downsized)


OperativePiGuy

Once the trailer came out and didn't show them, I knew that sly teases was their game plan. Though the lid has to be blown off by press screenings, right?


selmon_69420

The Lizard mistake was deliberate too.


Leo_TheLurker

I'm surprised they're pulling it off, did not expect them to not market 3 Spideys


DGenerationMC

The world's worst kept secret............on purpose.


kraftpunkk

Wow, how did you come up with such a deduction?


whatthedrunk

https://c.tenor.com/23NXWzTC4QsAAAAM/what-steve-brule.gif


BloomingtonTownie

The marketing strategy is brilliant


vale_fallacia

Cue vast numbers of people saying that they knew that all along and that they're far too cool to be taken in by viral marketing.


BanjoSpaceMan

I want the 2 to be in but oh my god, idk why but I get such a huge chuckle from the people in this sub thinking THEY'RE GONNA COME OUT WITH TOM. It's like holy shit, ya'll need something better to do. Anyways look at how MCU handles any other sort of leaks in terms of indoor private set leaks; they're usually is none. If you're going to try and convince me they somehow let someone through to get a good 4k shot of Andrew Garfield in the suit... lol sure. This may be one of the most genius marketing things I've seen in a long time, it's win win. No spoilers in the trailers, "leaks" as a backup to get people hyped. But most people here think "OH WOW THEY'rE SO DUMBBBbbb WORST COVER UP IN HOLLYWOOD HISTORY". Lol naive.


GuguMarcos

And the leaks as well, nothing creates more hype nowadays than a single leak...


FictionFantom

The Spider-Men were always meant to be a surprise. Kudos to everyone involved in marketing and production for sticking to their guns and not giving in to the leaks.


Night-Monkey15

I’m honestly surprised, I expected Sony would have revealed all the villains in the first trailer and T/A in the second trailer, but they are actually going to have it be a surprise.


vinnothesquire

Definitely need some more Tom Holland tits and ass please Sony. Know your audience.


What-The-Heaven

Since they have him do the T&A pose quite often on marketing and posters, I think they know exactly who they're appealing to


anna-nomally12

God bless em


FictionFantom

I like to think Feige convinced them to keep a lid on the Spider-Men. And if that’s the case, he’s right to have done so. Tobey and Andrew weren’t needed in the marketing to sell the movie when the previous two MCU movies have been so successful.


emilxerter

Now many casual viewers are going to be disappointed to learn about them both from memes and NEWROCKSTARS WILL TOBEY AND ANDREW RETURN IN THE NEXT MOVIE POST CREDITS SCENE EXPLAINED!!!


FictionFantom

“Casual viewers” aren’t watching New Rockstars or have anything like that suggested to them in their algorithms if they’re not already into comic book stuff


olgil75

I know Feige has done great work, but that doesn't mean he is the only person capable of making good decisions. It's totally possible this was from Sony's own marketing and executives. I see a lot of people speculating this was all Feige and I'm not sure that's really productive.


FictionFantom

I said in another reply there was a rumor a while back that the decision to put the Spider-Men in the trailer was being debated between parties. Feige is known for always being as coy as possible so I just figured *if there was a debate*, that Feige would be the one arguing against spoiling the movie.


olgil75

He could hang absolutely been the one who made the decision to not include them, I just see praise here (not from you specifically) a lot in these subs for things we have no idea what actually happened.


gnutestoam

Why do you like to think this is feige's doing? I can't tell if thats sarcastic or if this is the epitome of marvel fans dickriding kevin feige and finding any way to bring down sony


tryingnewoptions

A few months ago a few of the Insiders were reporting that marvel and Sony were at an impasse on whether or not they were going to reveal Toby and Andrew in the trailers are saved them for the movie. Now granted, we don't know if that's true, and I'm not even clear if there was an actual debate/conflict or it was just they were having discussions but I think that's where all the people bringing up Kevin are getting it from


FictionFantom

I can’t quite remember where it came from but there was a rumor a while ago that putting Tobey and Andrew in the trailer or not was being debated between Sony and Disney, with Feige advocating to not reveal them.


Night-Monkey15

That’s what I’m think as well, Sony isn’t good at not spoiling stuff in the trailers (the OG ghostbusters, rhino in TASM 2), so if Marvel Studios had to convince them not to show T/A I wouldn’t be surprised.


olgil75

> the OG ghostbusters To be fair, they only teased it with a phone call at the end of the trailer, which I think was effective. They didn't exactly show them all suited up or anything. Plus, from a marketing stand point it actually made sense to tease the OG Ghostbusters returning. The reboot was awful and so it was important to let people know this was a continuation and the originals were back. Spider-Man is guaranteed to make money, so it didn't really need the extra boost like Ghostbusters probably did.


Night-Monkey15

I’m taking about the finale trailer, it showed them suiting up from the end of the film even though they were only suited up for five minutes.


olgil75

I hadn't seen that trailer, so I just looked it up and you still don't see their faces. I stand by what I said though because that movie needed the extra push to get people to distinguish it from the reboot and go to theaters. Spider-Man will get people in theaters regardless and so doesn't need to show a reveal like that.


[deleted]

Do people think it would've been different if they didn't leak? Personally I feel like the leaks were somewhat on purpose


SuperShaun1603

This is fucking hilarious lmao


Codename_JackRyan

Jacob Tom and Zendaya be looking like the Adidas logo


vinnothesquire

So you're saying the tracksuit mafia is gonna be the 6th member of the Sinister 6, right bro?


Mister_Doctor_0127

Not just a member bro. They're probably gonna be the de facto leader of the Sinister 6, bro.


shseeley

Zombie uncle ben will be the sixth


rimjob-chucklefuck

bro


Type_100

Don't forget the bro, bro.


NoConfirmation

It's so weird seeing the tracksuit mafia in mainstream marvel discussions now lol


uncleblazer1994

“Who else would it be?” Lmao I have an idea


idkdudejustkillme

A bully and a werewolf


emilxerter

Tony Stark and Doctor Strange


CollarOrdinary4284

Kevin Feige and his sniper rifle


dentown

What a troll hahahahaha


WebheadSupreme

The part that killed me wasn’t even the part in the title, but the fact Tom’s “big announcement” was tickets going on sale which we already knew since Trailer 2 dropped.


Patrick2701

The guy who is bestie with Leo and one who was in the social network


AntonKutovoi

Ah yes, Andrew Garfield. The man, who fought a weird lizard not once, but twice in his movie career.


CollarOrdinary4284

'Tick, Tick...Boom!' sounds like a crazy film


TacticalTuchel

Movies theatres' servers everywhere this morning


hulkagiota2020

And now it will be thrice


Jalon315

"MARK"


jcallicutt4

He’s wired in.


Khairy21

SORRY?


Jhonson118

![gif](giphy|RkCiLT8fUW9vMPXA5J|downsized)


BountifulBiscuits

How about now, you still wired in??


MrPainfulAnal

They’re just blue balling us now


Cricketcaser

It was really deliberate the whole way through lol


kchuyamewtwo

mine is actually going dark purple with veins about to pop


Seiterno

I think you want to see a doctor


subliminalhornyslut

Nah bruh my cum has already leaked. They are doing the post orgasm torture shit rn.


Chaosmasterr

Annnnd... This is the part where I stop reading comments and *leave*


IrishWithSomeSun

Bro wtf


Cafeterialoca

People expecting Tobey and Andrew in the marketing are the same people who say "Why don't the Avengers Endgame marketing show us how everyone came back?!"


[deleted]

What is Sony thinking?! They're so bad at marketing!


[deleted]

*Tickets sell out in minutes*


WebheadSupreme

Eh, I’d still say it’s a bit different given all the reports that they’re “Co-Leads”. Whether that is accurate remains to be seen, though. Also Endgame was the second in a two parter, if for some reason you weren’t invested in the OG 5 and only showing up to see the disappeared the scope and cliffhanger from Infinity War was still very fresh. On the other hand, Maguire and Garfield have been gone for a long time and some people are still in disbelief they’re coming back. The allure of that and passing up marketing that in a more direct way shows a way more surprising level of restraint, especially for a studio like Sony.


CollarOrdinary4284

The reports said they're co-leads from the moment they join the film. It's like saying "the characters who got dusted become co-leads as soon as they join the film" about Endgame. Like, it's technically true, but the dusted characters weren't co-leads for the vast majority of the movie. For all we know, Tobey and Andrew could be in the movie for the last hour and just receive a lot of focus during the final battle.


Cafeterialoca

This. If Garfield and Tobey were in the film earlier, that would be shown, but they most likely aren't.


[deleted]

I can't believe people are still touting this false equivalency. Showing moments like the snapped coming back or cap lifting mjolnir are not the same thing showing a character's involvement. T&A would be like Hulk appearing in Ragnarok.


[deleted]

The Thor franchise needed the boost, so you're going to market its biggest selling point. And it worked: TDW 644M box office vs Ragnarok 855M. With NWH, Sony has more freedom of choice.


Night-Monkey15

It’s basically the same thing, everyone knows they’re in it so don’t show them because it would ruin the reveal.


CMC04

This is too good. They’re just fucking with us now lol.


MsSara77

Always have been


henrickperes

Fuck! They love making us clowns!


[deleted]

You know, I'm something of a clown, myself.


MagicPistol

They played us like a damn fiddle!


BenjaminTalam

This actually finally confirms that they're in it. There's no way they would fuck with people like this if there wasn't a payoff. I never doubted they'd be in it, it was clear from the moment the first trailer released and had things from old leaks in it, but it's still nice to finally have zero worries about the possibility of them not being in it.


blackbeardpepe

Agreed. What other two people? Cmon. If it isn't two spidermen it better be wolverine or Xavier.


kyromx123

The tease 😩 just show my tobey and Andrew in that tight red and blue suit


Marvelous_7

Make sure to zoom in on their crotches of course


Aragorn120

*John campea has entered the chat*


nomanhasaplan

crying at this comment


subliminalhornyslut

Look at Tobey Maguire's dick!


ImBatmanx2

🤨


generalkenobi66420

Omg this dude


Night-Monkey15

Dude!


terriblekoala9

DUUUUDE!


OkiPorkepi

dude


emilxerter

DUUUUUUUUDE


Night-Monkey15

They know what their doing and I love it


Paperchampion23

"Of course who else would it be" Lmao


godzilla1992

That was so on purpose lmao.


miloc756

You can't get more "wink, wink" than this


blue-nyx

The fact that they’re standing in height order is oddly satisfying.


Balmung_AS

Dude.. I want to watch my GF watching this movie...7-8 years ago she stopped watching trailers and even posters of movies. When she saw hulk on thor ragnarok it blew her mind....imagine now with the spiders... I envy her so much (but I can't stop watching/reading the spoilers XD)


TheSammyKnight

How does she handle the tv spots and ads? Cant be easy but its a nice idea! Movies keep their magic if you go in without any idea of what to expect!


schmooven_hooven

They know what they’re doing lmao


the_lizard_prince666

“Who else would it be?” Oooooh c’mon. If that ain’t stroking the shaft then idk what is. That’s the closest official confirmation yet.


DonaldTrumpSmokesBud

Zendaya pegs Tom


subliminalhornyslut

lmfaoo


sourj13

Not gonna lie.....seriously my heart was pumping a lot when the camera was zooming out.


GamerLT

Be careful no to have a heart attack when they will appear in the movie


sourj13

I'll take a doctor to the theatre just in case...


homoquarian

I’m still hoping they release a trailer with Tobey and Andrew after the movie premieres, if only to have the three of them do a late night show together.


barbarian__days

Don't care what anyone says, we don't NEED to see Tobey and Andrew and in fact, I'd argue that the marketing so far has been genius. I'm convinced some of the leaks were engineered by Sony/Marvel.


Previous_Injury_8664

I’m liking this method more and more. Sony is confirming them basically without showing them, leaving the true reveal for theaters. Best of both worlds.


idClip42

They’re messin’ with us. Start the timer on the bomb, and take out _all_ the hostages.


Loli_Master

Nice PS1 spider-man Reference


nock_loose

I’m already at full health


idClip42

Mind if I… DROP IN? HEY! bangbang bangbang


dannelbaratheon

Alright, if after this video Tom Holland pretends Tobey and Andrew are not in the movie, he is thinking we are stupid.


[deleted]

Nah he's just doing what he's contracted to do


shadymostafa129034

They aren’t trying to even hide it lol….I can’t understand why have t wee see a glimpse of them yet if it will get leaked anyways so no surprise for most lol


Huntersteve

He’s just saying what he’s told.


Anko_Dango

​ ![gif](giphy|7NP07dTr1gZstAan9f|downsized)


evolution9502

Jacob Batalon: It makes sense for us to join this announcement Tom Holland: Of course, who else would it be? \--- ​ I can see what these two trying to tease here...![gif](emote|free_emotes_pack|sunglasses)


owlutopia

And.. They're Jacob & Zendaya suit up as Spidey


zsouza13

It doesn't surprise me that he brought out Michelle and Ganke. This aligns with MCU Spidey's character....bringing two teenagers to combat a multiversal threat. Sounds about right.


demerchmichael

Down Bad. Thats all of us, down real bad.


[deleted]

[удалено]


Naphor

We do a little trolling


[deleted]

[удалено]


Huntersteve

He’s been on every poster.


Marvelous_7

Trolling tf out of us


T_D_R_

​ ![gif](giphy|tnYri4n2Frnig)


CollarOrdinary4284

Well played, Sony. Well played.


[deleted]

I think that's at least the second promo that's had Zendaya brush something off and throw to Tom Holland with a phrase like "well, *you're* Spider-Man, so..." Thought I'd ask, but have we heard anything about MJ's fate in this movie? And really, really out there theorizing, any chance they want to give her character powers? My dumb brain is wondering if there's a 1% chance Sony and Marvel are trying to figure out how to keep her around with some sort of spin-off franchise, and that's gone under the radar amid all the other No Way Home leaks and theories. I mean, Sony once considered a Sally Field Aunt May spin-off; I'm sure some execs must've brainstormed if there's something they can do with Zendaya. All I remember is some rumors about her character's time as the love interest role reaching some sort of conclusion with this trilogy, and I think people assumed that she'd exit rather than stick around since her star's on the rise. (The wildest / dumbest theory: we don't know who's leading Olivia Wilde's Spider-Woman yet...)


Danub123

I am certain it's all intentional now The Tobey and Andrew reveal are gonna be saved for the movie. I don't believe they will even show for the premiere too


AfroBandit19

Why did I actually think they’d bring out Tobey and Andrew 🤦🏽‍♂️ disappointed in myself.


meangreen1242069

Yeah.. They've been messing with us the whole time. Their "non-marketing" marketing of 2 specific characters is brilliant, yet frustrating. Looking back I wish we had very little leaks about tobey and Andrew. Imagine the hype and excitement we would've gotten totally blind.


AceofKnaves44

I’m coming to accept that they’re waiting until the movie premieres to talk about the three of them being in it, and that’s fine whatever. But if this comes out, all three Spider-Men are in it, and they never release an official poster with all three of them on it so I can buy seven of them, then I swear to god I will become so untethered that my rage will know zero bounds.


UnpickNick

everyone calls 2 spider-man toby and andrew i wonder how they’re gonna differentiate each other in the movie


Likezoinks305

Dude we’re honestly lucky as fuck it’s only two weeks til it comes out, otherwise we’d be seeing ANOTHER delay due to omicron …


Joshgallet

My eye started twitching with that reveal


TheRunawayDinosaur

It’s just awkward how much the two Spider-Man leaked but the marketing is acting like they’re not in it.


zak625

ned and mj, duh


soontwobee

gonna cry?


OneOriginal3626

tell me Toby and Andrew are in the movie without telling me Toby and Andrew are in the movie.


YoungMenace21

ned and mj--


matmortel

There has to be a documentary of the behind the scenes of making this film, including leaks and trying to hide tobey/andrew.


DashCat9

We know. They know we know. They know it's kind of stupid that they have to pretend that everyone doesn't already know. This is them acknowledging that. And trolling us. Mostly trolling us.


betagetthechappal

Tobey and Andrew deniers be like: “HeS taLkiNg AboUT mJ aND NeD”


jowys

would this be the first time they've officially acknowledged the rumors in the marketing?


fizoto

Reminds me of a certain band that dropped stuff on Disney+ last weekend: https://www.youtube.com/watch?v=gsIufle2\_zA


Themetalcollector

Lol, I love the trolling


nosleepincrooklyn

I love this


joannarelleh

Okay they know what they’re doing


LevelEnergy572

Hahaha


snappyego

He's just trolling us at this point.


blackbutterfree

🤣🤣🤣