By - chanma50
*As consumer behavior shifts throughout the pandemic, Gamble continues to believe in the shortened 45-day theatrical release window, as well as a more flexible window for smaller or mid-tier films. “We’re seeing at least the majority of box office takes place within that first 45 days,” Gamble said. “So those movies that have had that window, as I mentioned, we’ve seen them performing at pre-pandemic levels or better.”*
Seems Gamble is not as afraid of the 45 day window as a lot of Redditors who still believe a big box office hit leaving $3-$4 million in additional revenue to cut windows from 120 days to 45 days is a terminal loss to the film industry!
45 days isn’t necessarily the problem, it’s people knowing the window is 45 days because then they will wait for it to come on VOD
Gamble was just quoted as saying a lot of movies are back to operating at pre-pandemic levels in his theatres inside the 45 day window. Seems Cinemark customers are not waiting 6 weeks to see movies they actually want to see!
Dynamic pricing is the future.
Let’s really come up with a system that customers would use. Sell me a pass per month for the cost of two movies. Say $20. Let me see as many movies as I want. Being honest how many will I watch, 3-4? And you will likely get me to buy snacks and drinks on top of this. Now you have a sales strategy similar to the cost of streaming but all the bonuses of the theater and hardware. No blackouts. No gimmick add ons. No plus charges for special movies. No BS. You might actually attract good customers. And in some months I bet you many are busy and see like one or two movies so you are making even more.
Problem is studios want their 50% per ticket with minimum pricing established. You go to above 4 movies in the month and the theatre is beginning to lose cash having you as a customer with that deal you are proposing!
At $6 per drink and $7 per snack? I also think they will negotiate an updated system with the studios. I could be wrong but all I see is very low effort from cinemas as a whole. Fist count nights were packed when they had them, this shows me people want to go but feel the price is prohibitive.
What about the people that watch every single movie possible
The the cinema gets the monthly fee. Fills empty seats a bit more and likely sells more snacks. Keep in mind the movie plays for one customer or 200. More seats full is better. Same as more passes sold.
Systems like this have existed in Europe for like 15 years. Wild to me that the US is so far behind with cinema subscription services
Agreed. The studios need to wise up and realize how vital good cinemas are.