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#2… I love both but #1 can also read off as 69 lol
Some of them are working gutter cats...gotta make money somehow.
Twenty bucks is twenty bucks
Woah look at all fancy pants over here charging twenty. I wouldn't dream of charging anything over 3 fiddy
Get outta here you goddamn Loch Ness monster! Pretending to be a feline prostitute to get my tree fiddy…
Same as in town!
She should draw a cat dancing on a pole.
Now that you have said that about number 1 I cannot unsee it.
#2! And congratulations, OP!
Its called viral marketing
Get your mind out of the gutter!
Haha, I see what you did there
And that’s a bad thing..?
2) but also maybe switch the position of the tail and head so cat’s head is facing left since people will read the words from left to right - more intuitive for the human eye
I disagree about switching the direction. Because in the current design the cat is moving in the same direction as the eye is while reading
#2 Mostly cause the aspect ratio of it is easier to work into design materials (particularly web design).
I disagree. A vertical form factor is no biggie to implement into a web page. Especially since the design 2 is too narrow to center anyway, so you'd need to do some monkey business design work regardless.
I'd chose the one that has the least clutter, so you can make a trendy minimalist webpage. Design 1 has less unnecessary line-work to convey both letters and cat, so I'd see it as the obvious choice for a fashionable webpage.
This explains purrrfectly why I’d GO WITH #1. The simplicity looks more professional, but the FONT used in two stands out more.
With the font I would like to see the u not connected to the g. That one tiny bitty line segment makes it look like “grutter” to me. I can’t stop seeing it way more than the 69 that I kinda have to look for.
Regardless of going with 1 or 2, the first design imo needs to be redesigned. I like the aesthetic but it reads like “69” in certain viewings. Personally this is why I like the 2nd one.
Edit: plus with the 2nd one I can clearly “see” the G and C for Gutter Cats. My eye is naturally drawn to it.
In my experience logos that tall don't work well in website headers. Either it'll be too small to see clearly or the header will take up a lot of precious real estate to accommodate the height of the logo. If they were getting a custom website design/development done then I'm sure the designer could make it work, but most non-profits use a CMS with pre-built themes especially when first starting out.
"design 2 is too narrow to center anyway" Not sure what you mean here. Seems like a perfectly decent size to me? I've worked with logos half the height/width and centering is no problem.
We also want to think about design elements outside of the website. Social avatars, hats, business cards, etc are things that a horizontal logo are easier to add to. (Though honestly neither would work for social, but businesses usually have a paired down logo for social anyway)
This is very thoughtful feedback. The vertical logo will be a pain but I think 1 looks better, but perhaps rotated through 90 degrees (you’d have to move the cat ears to the top of the head)
Then it is no a g anymore though...
This is the most important feedback. As a designer the first logo would be a nightmare to work with.
2. The cursive g and c are legible.
Agreed. I like the clarity of the GC there.
OP, congrats, and thank you for taking care of cats in need. ❤️
I can't see the c in 1, looks like it is trying to be an a to me.
It stills looks like gritter cat to me.
Agreed. Maybe instead of the soft curve from the g to the u, coming to a point at the top left of the u would be more clear.
I love the stylization of the letters - just a tiny tweak could maintain the originality and make it instantly more legible.
Edit: giving the P a longer stem would really differentiate from the D more - but that's probably only a problem for those who have difficulty differentiating letters or poor vision
And it doesn't say "adoprions"
And it's the same style/font g and c as the text underneath which is a really nice echo. Could even lean into that a little more and add in the cat's tail of the g from the logo too.
Agreed. #2, hands down. Both are great, but as the top comment pointed out, #1 may be misinterpreted, leaving a bad taste in someone's mouth.
\#2 is incorporates the initials of the rescue perfectly, and shows the joy of being a cat that has been rescued.
Agree. 2 is the more immediately legible to me
> 1. The cursive g and c are legible.
It's so stupid that Reddit changes numbers to start at 1 regardless of what you write. In this case it changed 2 to 1.
You mean there are people still left who know what cursive is lol
Did you get your fingers wacked with a ruler for not holding your quill pen properly
Both are cool, but 2 is better.
I'd go with option 2. The vertical one remindes me of the Baby Phat logo.
Omg ditto to this! Oh the nostalgia! Also #2 is easier to immediately see the “g” and the “c” than the first one.
Yessss I knew it reminded me of something! Baby Phat!
With 2, you can see the g and c which is cool
I prefer number 1 cat with number 2 text.
I'm a graphic designer so this is just a tip. Please take no offense. The font for Adoptions might not scale well as in the letters will lost if printed small or used for embroidery on a shirt. I suggest a clearer font. Something rounded maybe.
To follow up on this, the lower case “adoptions” in opt. 1 is not very legible, imho (mainly the t)
I like 2 better. The verticality of the logo in 1 isn't pleasing to me.
Agreed. It makes the letters appear in the wrong order, too.
I'm in love with the momentum of action in #2.
I agree, #2 has great implication of movement
#1 for image, #2 for text
Agreed. The 1st image is more instantly recognizable
These are really cute and clever! This is the way.
Agree with this!
both are lovely, but i think 2 will suit you more?
when you meet a feral cat (or any cat really, unless they are the friendly type lol) sometimes they will run at the slightest movement from human yes?
so logo 2 is really good at giving that impression i think. you can see the g and c clearly too, and the font is nice and readable too.
And for these reasons, I vote 2.
I like #2 more
They are both great, but 2 edges out the competition...
2, way easier to read.
1 is cleaner and more elegant in a way. Thank you for taking care of cats, you’re a good human
This is a bot
imo 2 is more unique and i can see the gc more clearly!
agree with loving the xtra uniqueness factor! I feel like MOST cat logos are of a stylized kitty-sittin-pretty. I like the running version!
I have to say I like the second one best because of the motion and how it is easier to see the “g” and “c.” They are both thoughtful logos, though.
2 for sure, though both are great! Congrats on the license and all the best with your work! <3
I like both but #1 caught my eye.
I like both images, but the font from number 2 looks better imo.
Actually they’re both cute! But neither for the font, unless you want people to think your business is called “gritter cats”
Totally! The logo text should be super easy to read and right now, it isn’t. I like the imagery of both but thing that the full words should be in a much easier to read font
I thought that said Gutter Cat
I think it does :/
2! Graphic designer opinion....The first one looks too elegant, makes me think you are selling beauty products, conflicts with the name 'gutter cat.' The second is much more obviously about the cat itself. And type is more legible. And it's an easier aspect ratio to use in most cases, you will be able to make it larger on website/products/materials.
1 for logo, 2 for font. Readability is SO important for branding. print it off at the size it will be on business cards and letters, social media icons etc and pin it to a wall or door and keep walking past it. ask friends what distance they can read it etc. I think the icon with 1 will be good, and the font on the 2nd is more ledigble. the logo on 2 will not look good on smaller scale and is too complex/cluttered visually.
The g and c are so clear, and the cat looks cooler.
The first one is cute but the second one you can see the GC more clearly and still tell it’s a cat. So I’d go with 2
2 is easily incorporated into an employee’s shirt logo or web design, but I wouldn’t count 1 out either for additional merch items. Think tintypes, cozies, more shirts.. even more shirts.
the vertical in 1 would be hard to work with and i think 2 is better overall
is it “gutter cat” or “gritter cat”?
Or glitter cat. I think the writing needs to be made a little clearer to be honest
Instead of just leaving a number, I’ll let you know why I think that you should *toss out* the first idea and *keep* the second one.
I like #2 better, it’s clearly read G and then C in the picture, as the first one might be read C and then G. Especially because it’s a lowercase g. That reads as coming second. The C also looks like a 6 in the first one. Also, I read the first one as “glitter cat.” The second one says “gutter” way more clearly.
I would *not* do #1 for that reason. The second one is very clear and will not be misread or mistaken. Also a very clever logo. Both are clever, but the second is grammatically better and read and understood better.
Username doesn't check out
I like the style of #1, but from a business standpoint, #2 is more catchy and clearly shows the initials. Congratulations.
1 - but are you dedicated to gutter cat? I have a horrific sense of humor and I’m kinda like…. Maybe not that. Even if a cat comes from the gutter they aren’t gutter cats. They are lovable amazing fuzzers
Edit: I know you didn’t ask that and I’m sorry I can’t stfu sometimes.
I thought it said "Glitter cat", but if it is "gutter" I think the "u" needs to be better defined.
I read it as gritter cat and didn't realize it says *gutter* until the 2nd one.
"Gutter cat" hit the ear funny to me, then I thought, maybe that's the usual way to say it in the person's region.
Gutter cat really sticks in the head and is an easy business name to remember and pass along. It’s funny and quirky, and obviously the business cares about the cats, look at the service they provide. So of course I know they don’t mean any harm by the term gutter. We can love cats and make jokes and puns about them as well.
> It’s funny and quirky, and obviously, the business cares about the cats,
I'm guessing the OP has a target market that they believe will find this funny and quirky and endearing. The problem is the image this creates of abandoned/rescued cats for people on the edge of/outside their target market.
Stigmatization of abandoned/rescued animals is a real problem that rescues and shelters have to spend a lot of their very limited resources to overcome this stigma and continually convince the public at large that there's nothing wrong with an abandoned/rescued pet.
It's such poor taste for a fellow rescue to make the jobs of shelters and other rescues even harder by deliberately choosing a name that hurts the chances of other animals that are waiting for homes.
I don't think it sticks in the ear at all; it sounds like the name of an Etsy shop
selling t-shirts or the name of a comic strip. But for a cat rescue? Negative connotations and not an appealing image in the least. Even something like Grateful Cat would be more pleasant.
Gutter Cats may sound sweet and endearing to OP, but unfortunately it'll turn off so many people who will assume this place rescues specifically gross, feral cats. I probably wouldn't check this place out based on name alone, it's unappealing.
Side note, I'm opening a restaurant next month called Snotspit Diner. The name is something cute I came up with and I'm pretty sure it'll be a homerun.
could you do 1 for image then next to it, use the text from 2? so it becomes a horizontal rectangle.
Both are really great but I would go with number 2. As said above, bomber 1 can be seen as 69 indeed.
#1 -- calm and comforting, and doesn't look like a cat with a saddle
2. Easy choice.
Definitely 2 but I don't like the name, gutter
Same, not positive at all, unappealing.
1st one looks like it’s saying adoprions
1, because as much as i love 2, we cant encourage tiny saddles on cats. And 1 looks more at peace and 2 more like its about to dart out the door.
For text number 2
But why is it called Gutter Cats?
2. The g & c are clearer in the image.
I’d vote on a name change versus a logo change. Seems derogatory to me.
2 is a Gritty Cat
I like gritty better than gutter. But both names have issues
The name “gutter cat,” combined with the running cat, might make people think you are only adopting out ferals and strays. The first logo, with the more sedate cat, might be more attractive to a larger group of people. I like a zoomie cat, but just something to keep in mind. I vote for image 1, font 2.
Second the discomfort with gutter cats. There’s Feral Felines? I like both logos but like the movement in #2 as it catches my eye more. Good luck and thank you for being an angel on this troubled planet.
I like #2, the first one I didn't realize it was a C at first
I like one but think the C should be made more obvious- the loop of it looks to big
1 looks like 69.
I think 1 looks more elegant
2 is awesome but the text of 1 is better.
For me I love the second, it was more instantly recognisable and flowed better. Maybe it is because it is more cat shaped in my head I don't know. The text is definitely also better on #2.
Thanks for being a good human. Save the mittens!
I like 2. The text in 1 looks weird, and I couldn't read the second word "AdopRion" is what it looked like to me. I like the side angle, of 2 as well.
2 all the way - I can't see the initials in the first graphic, and the running cat looks really happy somehow!
1 is wayyyyyy cleaner! The tail of 2 really makes the g look forced into the design
I like 2 more its very dynamic and makes me think the cat's are happy with you.
2!!! number 1 is not immediately obvious.
2 for image and 1 for text … the “gc” and the name are easier to read in these
1, 2 is too much
Wow thank you all for your input!
I agree with u/acceptablealt but more importantly, thank you so much for helping cats in need. My first cat was a rescue cat and he lived a long and happy life with my family and I, and it was all thanks to people like you.
Both are good but number 1 is a lot easier to recognize at a glance while number 2 is a bit harder to
People always have a laugh when I refer to my cat as a gutter baby. It’s true! The humane society found him in a gutter! You’re great for starting a rescue.
I think it's easier to spot the gc in the 2nd logo. And as someone else pointed out the 2nd logo will be much easier to use for various marketing. Looks great!
1 is better. The font on 2 is hard to read. Both read as “gritter cat” though.
2. Shape of cat more obvious
I like #2! Also congrats on getting your license.
2! Its easy recognized as a cat and the g and c you used. The different sizes in the vertical one threw me and took a few moments to recognize where they were.
1 much cleaner and more legible. I feel like the cat icon is more identifiable from a distance in #1
Holy shit these are both so amazing. I do like #2 more tho.
1 looks like Cg a bit. Or 69. And its cleaner but also not as clear.
2. The letters are more visible even while incorporated into the design.
I like option two: the letters are clearer and the implied action gets my interest faster.
The image in #1 doesn’t look like a clear G and C. It looks like a C or Q or G with a d or g.
At first glance I am drawn to 1. However 2 makes more sense and after reading other comments and agreeing with lots of the points people have made, I would vote for 2. Thank you for helping cats in need!! This is my dream job!! ♥️
These are great! But number 2 was more clear as the customer to understand
Congratulations. And number 2!
I like #2 more but I think the lines should be a little bit thinner. Otherwise it's very creative and legible
both of them are really nice but my eye went to number one first
2 because I can read the c, the c in the first one looks like a g
I love #1 - simpler and elegant.
I like 2 better, but both are nice. And I have a really dirty mind but did not see 69 in #1 until someone mentioned it, lol
Congrats! And #2.
It'll look better on merchandise and letterhead.
Keep either mark, but lose the script font. Scripts take a lot of work to make legible and professional. I see “gritter” cat. If you’re going to track out the font for “adoptions” make sure it’s caps. Again, a rule of legibility. Try using a font instead of hand writing “adoptions”. It’ll look more professional.
I like 2, but maybe with the Gutter Cat text of 1?
#2 prob, but also I would make the text a little less stylized to improve readibility
I like them both but the first one is more striking and easier to identify as a cat while the second one takes a bit to figure out.
2 for sure, the GC are much more noticeable in logo and honestly is so creative (full body cat)! I love it. 1 is very standard cat profile and the C gets a little lost in logo.
but please clean up the Gu in Gutter because it looks like Gr… Gritter Cat. The G should be connecting to the U at the end of the letter’s tail not from the circular part.
Also not sure if I am seeing it correctly or my eyes suck but I think typography part to be more tidy? Straightened? Just feels like gutter cat needs to be rotated a little to line up starighter with adoptions.
The 2nd one took a little longer for me to adjust to figure out what it was but the 1st, I knew right away
On first glance I thought it said "gritter cat" rather than "gutter cat", maybe tweak the cursive a little