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iOS 14 tracking changes sees big ad spending drop, tumbling prices

iOS 14 tracking changes sees big ad spending drop, tumbling prices

jeanmichd

Good!!!! Wry good!!! It was about time that these companies understand that our privacy matters. Facebook and co never minded to steal our private data in our back and made insane huge $$$ selling them to companies. It was like watching over the shoulder to steal personal info. Shame on them and they have no right for complaining


Y57sh2isN7R3TTqgrJ7

“It could cost the industry billions if the trend continues.” Awww bless, it will cost the industry billions by stopping them backdoor harvesting your personal data and selling it for profit to marketing companies. I don’t remember seeing an option asking me to opt in to have all my connections, movements, search history and other data recorded and sold to 1000’s of faceless companies for profiling for or any reason they want?


0zymand1as-

Also because a lot of companies have moved onto tiktok and YouTube I control ad spending for a small business and I was spending 3k a month on ads for a 6x return Giving a kid $50 on tiktok lead to most of our stuff selling out in minutes whenever we launched it Yeah the iOS 14 update hurts but a lot of companies just moved onto the next big area


13aes

Sounds like win-win. Companies can still sell a lot and people didn’t have to have all their data harvested and sold off. That being said, I’m sure it isn’t that simple for all companies. Glad it worked out for you.


Jim3535

Ha. All of that tracking and targeted advertising is completely shown up by hiring a cheap shill.


[deleted]

[удалено]


0zymand1as-

We’re nothing special, it’s just a simple clothing brand with a popular message that people would get behind. We already smashed our yearly goal (150k) cuz the algorithms on the app are so pinpoint But being on tiktok (I have to for advertising purposes) I see a lot of ads for everything you’d see on Facebook. What’s scary about tiktok is that the ads are hard to ignore if done right and this will create some scary situations where people with scary messages, can deeply influence the mind of not only young adults, but teenagers as well.


jazzy_handz

That’s good to hear, I hope Apple keeps up the momentum and continues to hit other tech companies in the testicles over this.


NityaStriker

That includes Apple themselves. iOS has ads within the AppStore and even the Settings app of all places.


Sindoray

Mind posting a proof about ads within the settings app?


IPCTech

Same question, I have never seen one in settings


NityaStriker

There are no ads right now but before the Apple vs Epic trial this month, there was always a slot kept at the top for ads on Apple’s software products on my Ipad. Here is one example :- https://appleinsider.com/articles/20/10/28/new-iphone-12-owners-bombarded-with-free-apple-arcade-offers


GeneralDejo

Do ads for their own software really count?


NityaStriker

Well, these are definitely ads. What would you call them instead if you were to call them something else ?


bilalsadain

Yes. Because when Samsung shows ads for their services etc. in their apps, everyone complains. This is the same thing.


Sindoray

Thx! This is different to what I expected as “ads”.


jazzy_handz

While I do agree that it’s a dick move on their part, you simply cannot compare the type of ad and tracking vs what this article is about


firewire167

Sounds like you might have a virus, the settings app definitely does not have adds


NityaStriker

It did have ads. And no, my Ipad does not have a virus. There were ads on top of settings about Apple’s software products like iCloud, Arcade and Music. Stopped recently and I don’t know why. Here is an example :- https://appleinsider.com/articles/20/10/28/new-iphone-12-owners-bombarded-with-free-apple-arcade-offers


cryo

Oh come on. A reminder that you can redeem a free trial of some iCloud associated services. Would you call it an ad to ask people to sign up for iCloud as well?


NityaStriker

How is that not an ad ? What ?


cryo

I don’t really see it that way, but I suppose that’s a matter of temper. Purchases of devices include free trials. You’d not really discover those unless you are told about them. They are also free trials. At any rate, it’s completely unrelated to tracking.


NityaStriker

How ? So much software offer free trials and have ads about them everywhere. Is it supposed to be different because it’s an Apple ad on Apple software (Settings) ? That exception would be unfairly benefiting mostly Apple and Google. In terms of tracking, yeah I think Apple took a good move with privacy. It also incentivized Google to do the same with Android 12. Hopefully, this is where the software industry moves towards.


cryo

> How ? So much software offer free trials and have ads about them everywhere. Yeah but this is a) not everywhere and b) a trial *included with the purchase of the device you’re currently using*. How do you propose Apple tell you about these free benefits of buying their devices? > In terms of tracking, yeah I think Apple took a good move with privacy. It also incentivized Google to do the same with Android 12. Hopefully, this is where the software industry moves towards. Yes, I hope so as well.


deffjay

There are no ads within iOS settings


jlmess77

I am not surprised if the companies come up with a plan of choice to use their product: subscription with fee or allow them to show ads & tracking


EmbarrassedHelp

They would end up being too greedy to avoid double dipping though.


13aes

I think you are right and I also think there are a lot of people who would prefer that. Not only because some would pay to not have personal data sold, but it would help some people avoid those companies entirely.


Boobrancher

Good, i have no interest in sharing data with companies against my will. At least share the profits with me if you’re going to steal my data!


Barb0b0t

Says the noob who refuses to update his iPhone so he doesn't lose the parler app 😂


Boobrancher

What do you know you fucking peasant?


Barb0b0t

Everything. And then some more


Finn1sher

Apple is still tracking you, by the way. They have their own ad network. r/deapple r/degoogle r/privacy


DanielPhermous

The ads are only on the app store and Apple was "tracking" you there anyway. They have to for the store to function. They need to know what apps you've downloaded so you can re-download them again.


Finn1sher

Do you know how deep the rabbit hole goes? They log your location, every precise detail possible about how you interact with their apps, all your messages and contacts, etc. If there's a market for data, they will collect it and sell it. It's foolish to put your trust in a centralized entity.


DanielPhermous

>They log your location Well, of course. If I search for "ABC" I want the *Australian* Broadcasting Corporation's app, thanks. >every precise detail possible about how you interact with their apps, all your messages and contacts Yeah, now you're just lying. iMessage is end to end encrypted. The FBI has had warrants and Apple has shrugged and said "We don't have that information".


Finn1sher

I wasn't aware of the encryption, sorry. That's good to know. You don't need to track someone's location within *feet* to know they're in a country. And that's what WiFi and Bluetooth scanning does. Also, you do NOT need to log information for one time use, such as a map or search. Keeping detailed records without consent opens up a whole can of worms. Have fun in your 1984+Bladerunner dystopia! (I'm not joking by the way)


DanielPhermous

> You don't need to track someone's location within feet to know they're in a country. True. Now, can you show me a source that the App Store does? >And that's what WiFi and Bluetooth scanning does. The only technology capable of getting your position within a few feet is GPS. Both Bluetooth and Wifi can only say that you are within range of the signal. So, for Bluetooth, that's 30ft and 150ft for wifi. >Also, you do NOT need to log information for one time use, such as a map or search. Meh. You're just inventing bullshit on the fly. Forget my earlier question. I'm just going to block you.


Finn1sher

You know, US insurance providers even scrape social media to determine how much they should charge you. So I wouldn't be surprised if they bought biometric and location data as well.


nascarhero

You know there was some back room deal that Apple tried to make with these companies... please start giving is 30% of the personal data revenue from our devices... didn’t happen and they cut them off completely


tossinthisshit1

I'm an advertiser. This is a good thing for everyone including us.